IKEA
BRAND MANIFESTO

I wrote a brand manifesto for IKEA to describe the "why" behind their organization. Why do they exist and why should people care? The simple answer is: to create a beautiful and functional home for everyone. The emphasis on the word HOME in my copy and design clearly communicates the meaning behind IKEA's brand while aligning with IKEA's branding, voice, and mission.

*This is a concept project