LEVI'S SECONDHAND
MARKETING PROPOSAL

I prepared a marketing proposal for Levi's Secondhand, a denim recycling program available at Levi's stores and online. I identified the business barriers and drivers in order to propose a marketing objective, along with a means of measurement to assess success. I utilized Mintel to collect research and data for accurate information on the target market, competition, and budget for a multimedia campaign. This project exemplifies my strengths in strategy, research, and marketing tools such as Mintel.

*This is a concept project