I created a multimedia campaign for Perrier with the goal of reminding consumers that Perrier is the original naturally-sourced carbonated water. The campaign aligns with the brand’s tone and aesthetic: simple and elegant. The tagline “Make life sparkle” connects the product to consumers’ emotions and day-to-day experience.

Perrier can partner with food and lifestyle influencers to post content native to the platform, such as aesthetic photos on Instagram or recipe videos on TikTok. Users can also post their own Perrier moments with #makelifesparkle to be shared on the brand's account.

*This is a concept project